Establishing Biosense Webster as an industry leader

Establishing Biosense Webster as an industry leader

Biosense Webster: , , ,

Biosense Webster needed to stake its claim as a leader in medical innovation at the Heart Rhythm Society Conference. As their new trade show partner, Jack wanted to communicate Biosense Webster’s leadership in providing technologies, education and evidence for the treatment of Atrial Fibrillation while introducing their new cardio mapping Carto 3 System.

Idea:

Inspired by the brand’s water-based technology, build a bi-level luminescent water dome to stand out on the crowded trade show floor.

Experience:

We created a two-level environment with luminescent domes housing a VIP product demo and a company history “Hall of Fame”. We also designed a horizontal touchscreen “reflecting pool” that provided both a luminous surface and a way to learn about products, sign up for education courses and request eLiterature. The space also included four welcome stations, which contained touchscreen exhibit maps and a circular product demo area allowing attendees to explore products more intimately.

Scope:

  • Bi-level environment design and build
  • Project management
  • Digital content development

Impact:

  • Generated over 330 sales leads
  • Surpassed client expectations for user group sign-ups with more than 250
  • Exceeded goal for education course sign-ups