Jack Morton appointed Lead Agency by MillerCoors
Leading American beer brewer, MillerCoors, appoints Jack Morton as their agency partner to support experiential, sports, music and entertainment marketing efforts.
“MillerCoors continues to evolve and scale our brand experiences and we are excited to collaborate with Jack Morton to guide the next phase of our thought leadership,” says Brad Feinberg, Vice President of media and consumer engagement at MillerCoors. “This is an important partnership for us and we’re enthusiastic about embarking on this journey.”
Together, MillerCoors and Jack will build a new approach to modernize the brewer’s experiential and sports marketing to connect with its core customers – working at a national brand activation level and within local markets.
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