Delivering 2.5 days of content in a virtual experience

Delivering 2.5 days of content in a virtual experience

Transforming a live event into a a full-on, on-demand TV experience.


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A Google keynote experience unlike anything else

A Google keynote experience unlike anything else

Deconstructing the keynote stage by creating containers of content that were as innovative as, and inspired by, the product announcements being made.

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Eaton’s creative content campaign stands out in an undifferentiated category

Eaton’s creative content campaign stands out in an undifferentiated category

Ticket of Terror: a product awareness campaign in the form of a mobile-first, choose-your-own-adventure style mystery.

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Designing a Presidential debate stage with forced perspective in mind

Designing a Presidential debate stage with forced perspective in mind

Jack Morton’s broadcast design specialists create a debate stage watched by 15.3 million viewers on CBS and BET.

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A loyalty breakthrough powered by content

A loyalty breakthrough powered by content

Exceeding customer loyalty goals by making Liberty Mutual policyholders the masters of what worries them most.

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Be an Outsider at Work

Be an Outsider at Work

L.L.Bean’s research-backed movement to help people bring the outdoors into their workday – giving “out of office” new meaning.

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digital brand experience agency genuine x

Genuine X: Helping brands harness the opportunities presented at the intersection of emerging technology, content and data.

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Effie award winner! Eaton: Ticket of Terror

Eaton’s Ticket of Terror is a 2020 Effie award winner in the category of Business-to-Business: Products – an incredible achievement in the marketing industry.

Ticket of Terror is a mobile-first, choose-your-own-adventure style game where IT pros must sleuth their way around a virtual server room, collecting clues to solve the IT related mystery. This fun and surprising experience was broken into two cases filled with geeky Easter eggs, dead-end scenarios, and themed prizes. More importantly, each new clue revealed how Eaton’s products and services could solve our virtual scenario as well as their own real-life IT crises, resulting in fewer late-night server mishaps.

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brand experiences agency
Jack Blog

From live event to virtual in 5 steps

Like most of the world, I’ve anxiously watched the effects of the coronavirus ripple through the world and, especially, the events industry over the last month. It got “real” for me personally when the call came in during the second week of February to let me know that the large corporate event (6,000+ attendees) I was working on would be canceled due to the virus.

With scads of events having been cancelled and more being cancelled each week, I thought others might benefit from some of the early learnings my team and I were able to glean in this fast and furious process. So, I’ve outlined the 5 key steps to follow when taking your event from live to virtual.

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