Equal parts art + science
One of the beautiful things about memories is remembering exactly where you were when something great happened. Possibly what you were wearing, what the weather was like, and almost certainly who was with you. Memories like when you got to see the game-winning basket at your alma mater with your best friend. Or your all-time favorite MLB team come back to win game seven in a playoff series. It’s these special moments that fuel passion and emotion – creating lasting experiences and forever fans.
When it comes to brands sponsoring events and experiences, the game has shifted from generating impressions to making connections. Today, brands have to show why they belong. If the fit seems natural, customers can more easily reconcile a brand with an event. And making a true connection with consumers (aka, fans), requires sponsors to demonstrate value through an effective activation. Fan affinity, preference and loyalty all require much more than brand impressions.
Here at Jack, we are well known for creating memorable brand experiences. We believe aligning fans’ special moments and memories is what creates meaningful event experiences. And ultimately, loyalty.
By combining industry-first analytical tools with the creative might of a globally renowned brand experience agency, we’re at the forefront of rethinking how sponsorship moves beyond impressions to build meaningful connections that grow brand fans and business.
We are a partnership / sponsorship marketing agency that believes the experiential connection is the core promise of a sponsorship, and brands must achieve three fan-connection goals:
- Get noticed. Beyond brand impressions, demonstrate to consumers why your brand belongs.
- Demonstrate relevance. Show why your brand fits – it matters most.
- Deliver value. Give consumers their WIIFM – what’s in it for me – aligning with their values and beliefs.
With almost 500 sponsorship contracts evaluated, negotiated and managed annually, and more than 200 staff members solving client challenges, we consider ourselves pros in the sponsorship marketing landscape.
We also execute 6,500 sponsorship-based activation days per year and are actively managing over 50 client sponsorships with major sports leagues and teams, and dozens of music, entertainment and cultural partnerships.
Our sponsorship marketing services:
- Fan-first connection mapping
- Sponsorship strategy & portfolio planning
- Partner evaluation, negotiation, management
- Borderless 360 activation planning
- Measurement & optimization
A brief sample of the types of sponsorship Marketing programs we work on:
- Music festivals
- Music tours
- Branded entertainment
- Philanthropic partnerships
- Cultural events