Hearts, minds and the bottom line
We’re passionate believers in the power of building brands from the inside out, and align employees and partners with business and brand ambitions. A few stats…
- When organizations successfully engage their customers and their employees, they experience a 240% boost in performance related business outcomes. ($300B loss in productivity annually)
- The number of HR and business leaders who cited engagement as being “very important” doubled from 26% to 50%
- Only 12% of HR and business leaders have a program in place to define and build a strong culture
- 87% of employees worldwide are not engaged at work
- Companies with highly engage workforces outperform their peers by 147% in earnings per share.
Employees are consumers too, and we market to them the same way that we market to any consumer, with digitally led creative featuring engaging brand experiences. Align employee behaviors with each company’s brand promise(s) and values to deliver positive customer experiences, improve productivity and increase sales. We see multiple occasions when Employee Engagement is vital (product launch, merger, anniversary, rebrand & culture evolution, leadership alignment, marketing/sales alignment, troubled/rebound co.’s, etc). As great as any product may be, it’s employees – people! – who achieve a company’s goals and delight its customers.
We know how to create engaging experiences to reach, inspire and engage internal audiences
- Brand & business alignment
- Culture change
- Sales enablement and training
- Customer experience
- Recruitment & employer brand
- Communications strategy
- Content development: white papers, eBooks, infographics, blog posts (internal), social posts (intranet),
- Short-form video production
- Long-form video production
- Virtual & augmented reality (VR & AR)
- User generated content
- Persona development
- Employee engagement
- Competitive intelligence
Contact us to discuss your event marketing needs with a member of our team.