Dow’s collaboration hub stands out
Dow Chemical asked us to introduce Dow Performance Plastics and its four divisions to the industry through a business-friendly and exclusive meeting space at The International Plastics Showcase (NPE). Using the theme “Stronger, Together”, we created The Dow Customer Innovation Center–an exclusive environment where Dow reps and their customers could collaborate together.
The environment emulated the new “Stronger, Together” theme and logo and its four colors, which represent each business unit that came together under the Dow Performance Plastics group. The Customer Innovation Center combined both functional and casual areas to provide attendees relief from the hustle and bustle of the convention floor while promoting Dow’s solutions-oriented approach to servicing today’s industry challenges. Attendees raved and Dow personnel called this exhibit its most successful trade show to date.