Designing the set for Super Bowl 50 for CBS

Designing the set for Super Bowl 50 for CBS

CBS:

Overview

Three months before America’s biggest evening on television, CBS reached out to Jack Morton to help them design their sets for the Super Bowl. This wasn’t any Super Bowl—this was the 50th Super Bowl, its golden anniversary. The challenge was tying in the locale of San Francisco while embracing an Oscars-like celebration for football.  It needed to feel iconic with an air of sophistication.

With limited time, we jumped into the design process and presented two concepts to CBS. The winning design embraced the architecture of the Golden Gate Bridge and its art deco detail. We wanted the desk to feel reminiscent of that era with classy and sophisticated touches of silver and gold.  Every part of the set echoed the beautiful details of the bridge. From the railing that incorporated the elegant concave line of cables with specks of glimmering light to the canopy of the stage that echoed the red truss and its thousands of rivets. The grand architecture of this bridge not only connected the work with San Francisco but also tied the design into the stadium and the feel of football.

This wasn’t any Super Bowl —this was the 50th Super Bowl, its golden anniversary.

Once we had decided on the main design, we created the two other stages to complement the main stage. There was a stage on the field with similar truss details, shades of Golden Gate red and a black marble floor.  The stage outside the stadium had similar details but embraced a mix of art deco design and Silicon Valley modern appeal.  All the designs played off each other with style and elegance.

Results

The final designs summoned the look and feel of San Francisco while adding glamour to the Super Bowl’s 50th anniversary celebration. Super Bowl 50 on CBS drew third largest TV audience ever.