Creating a customer-centric trade show space at MWC 2018

Ericsson: , ,

Much like health care, communicating product benefits in technology can be complex. So when it comes to designing conference, meeting and trade show experiences that demystify the process, know that you’re in good hands with Jack.

For Mobile World Congress (MWC) 2018 – the world’s premiere mobile industry exhibition – we created a trade show experience for Ericsson that focused on the customers. Modeled after the brand’s drive to put customers at the heart of their work, we cut through the complexities that come along with technologies and designed a space that was easy to navigate, dynamically expressed the simplicity of the brand promise, and fostered effective dialogue between peers and with the brand. Welcome to the Do Zone.