The Peninsula Hotels Appoints Jack Morton to Support with the Activation of “Art in Resonance”
The Peninsula Hotels secured Jack Morton, global brand experience agency to support with the launch of its global contemporary art programme “Art in Resonance” during Hong Kong’s art month.
Never before seen art installations were launched during Art Basel Hong Kong on 26 March at The Peninsula Hong Kong and remain on show for guests and visitors alike to enjoy until 21 June. A selection of pieces from the Hong Kong launch will next travel to The Peninsula Paris in the autumn of 2019 before visiting other Peninsula properties around the globe, where they will be joined by additional, newly commissioned installations from local artists to promote the rich and vibrant culture of each city. The multi-year programme sees year-round events including artist and curator talks, showcases of exclusive international and local artworks, and a series of activations at The Peninsula properties worldwide.
The launch event featured four specially commissioned artworks by internationally renowned artists, which were seen by over 1000 guests. Jack Morton helped create a unique viewing experience for attending guests, providing them the opportunity to engage with the artwork in person. The agency oversaw the activation, and provided design support with the brand identity of the programme and launch event.
“Since our founding, The Peninsula has been committed to promoting the cultural aspects of each of our destination cities. The Art in Resonance campaign sets us apart, making us the only hotel company to commission original works that are painstakingly curated to comprise a travelling collection. This initiative is born from our desire to encourage curious and creative-minded guests to experience and see the world through a new and exciting lens,” says Carson Glover, Vice President, branding marketing and communications at The Peninsula Hotels.
Natalie Ackerman, EVP Greater China at Jack Morton Worldwide commented, “Having worked with The Peninsula on activations such as the global festive campaign “Stories from the Tree” and The Peninsula Boutique Store, we’re thrilled to once again partner with them to activate the Art in Resonance programme globally.”