October 10th 2019, Dubai – Jack Morton, one of the world’s leading brand experience agencies, has been appointed by ENOC Group as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The award-winning agency is conceptualising and delivering ENOC’s brand experience ‘Reimagine Energy’.
The appointment follows a competitive pitch in which ENOC, the Official Integrated Energy Partner for Expo 2020 Dubai, invited a number of agencies to propose a creative approach and theme for activating the brand’s sponsorship at the mega-event on a plot area spanning over 2,000 sqm.
The partnership with Expo 2020 Dubai is an important milestone for ENOC. As memorable experiences require concepts that ignite dialogue and shatter preconceptions, ENOC is pleased to be working with Jack Morton, a partner that shares this ambition and commitment.
Four structures will be open to visitors at all times within ENOC’s pavilion space at Expo 2020 Dubai, with four distinct ‘chapters’ exploring energy through the lens of: Discovery – what energy is; Harness – what energy enables; Collaborate – what energy needs; and Reimagine – what energy promises. A fifth structure, ‘The Hive’, will be a dedicated, multi-functional space for government and industry stakeholders to collaborate in finding solutions to the industry’s unanswered questions.
Rebecca Amey, Managing Director Jack Morton MENA, said, “ENOC is a company embracing both creativity and change in an era of global energy transition. Its forward-thinking and open attitude has allowed us to develop an exciting concept that can speak to a universal audience at Expo 2020 Dubai, and offer an extraordinary experience for all. ‘Reimagine Energy’ will pay tribute to the energy story as a human story – one that has changed the way we live and the way we think throughout history.”
‘Reimagine Energy’ will offer an engaging, multi-sensory experience for all ages, using ultra-haptic technology, moving image, kinetic installation and interactive projection to allow visitors to ‘feel’ and interact with energy throughout.
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About Jack Morton
Jack Morton is an award-winning global brand experience agency. We’re driven by the fact that the world’s most successful brands deliver proof on their brand promise at every touchpoint. It’s what inspires our team each day to help clients “Do something extraordinary.” For 80 years, we’ve strengthened the relationships between brands and the people who matter most to them, through events and experiential, integrated campaigns, digital and content, sponsorship marketing and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE:IPG) and Middle East Communications Network in the MENA region. More information is available at www.jackmorton.com.
About ENOC Group
ENOC Group (Emirates National Oil Company) is a leading integrated oil and gas player operating across the energy sector value chain. As a wholly owned entity of the Government of Dubai, and integral to the Emirate’s success, ENOC owns and operates assets in the fields of exploration & production, supply & operations, terminals, fuel retail, aviation fuel and petroleum products for commercial & industrial use. The Group’s general business operations includes automotive services, non-fuel F&B retail and fabrication services. Servicing thousands of customers in over 60 markets, the Group employs a multi-national workforce of over 11,000 employees and is deploying its world-class customer service, latest innovations and technologies and best practices to empower the UAE’s social and economic development. For further information, please visit: www.enoc.com
For further information:
Jack Morton, SVP Managing Director MENA
+971 55 455 0861