Is this the best bit of digital storytelling of 2014? It’s not far off. Honda UK have created ‘The Other Side’, an amazing ‘double-sided’ film – think two distinct stories with the same protagonist, matched shot-for-shot – to demonstrate the two sides of the Type R (‘suburban family runabout’ and ‘sinister crime machine’, in case you were wondering)
It’s powerful, witty and brilliant. And because you have to play a part (Press ‘R’ at any point), it becomes much more than just a bit of content to watch: you become an active participant and creator of your own, personal experience.