Honda’s ‘The Other Side’ – digital storytelling done right


Is this the best bit of digital storytelling of 2014? It’s not far off. Honda UK have created ‘The Other Side’,  an amazing ‘double-sided’ film – think two distinct stories with the same protagonist, matched shot-for-shot – to demonstrate the two sides of the Type R (‘suburban family runabout’ and ‘sinister crime machine’, in case you were wondering)

It’s powerful, witty and brilliant. And because you have to play a part (Press ‘R’ at any point), it becomes much more than just a bit of content to watch: you become an active participant and creator of your own, personal experience.

Unleash your inner Scorcese here.

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