The Futureshaper campaign inspired employees, activated the new brand, and helped establish the new employee-forward, innovative culture.
Honeywell was in the process of repositioning itself as an innovative technology leader and needed to build awareness, prepare employees for the future direction of the company, and train them on the brand’s new positioning. So, we provided employees with the tools to learn, understand and become brand ambassadors for the new identity. We put them at the forefront of the new brand promise, “The Future Is What We Make It,” and challenged them to meet the promise of this bold position.
The Futureshaper campaign inspired employees, activated the new brand, and helped establish the new employee-forward, innovative culture. We activated across multiple channels and formats, including social media, web and video. We brought it to life during a live “Day One” experience simulcast over Honeywell’s owned channels to 120,000 employees worldwide. It was supported with a wide array of touchpoints including the development of a new Employee Compact (made between employees and leadership), brand training for more than 7000 employees, a manager toolkit, employee storytelling, and much more.
Employees left the Day One event eager to shape the future of the new Honeywell. More than 5,000 photos were shared with handmade signs saying, “I am a #futureshaper”. Pictures included both large teams and individuals – each one reflecting the diversity and passion of the Honeywell workforce.