Sponsorship Consulting Services
Our sponsorship consulting services encompass the work we do that is not directly tied to activation. Our role is to identify the best opportunities to deliver against a brand’s objectives. We evaluate opportunities and dissect assets within a proposed deal to ensure they deliver value. We lead and support the negotiation and make recommendations on invest and divest decisions.
Our role is to manage the sponsorships to ensure they are optimized for the life of the agreement. In house, we have specialized subject matter experts including in house evaluation teams to ensure consistent asset valuation. We base decisions on comprehensive analytics that support market assessments, competitive benchmarking and fan fit alignment. Our strategists develop partnership recommendations and engagement planning for activations and our sponsorship experts apply their expertise and relationships to ensure a top to bottom approach.