When Celebrity Endorsements are Unwanted
Interesting article about what happens when a brand gets associated with a personality deemed “off brand”—even though the relationship has everything a brand would want: grassroots community, online presence and a loyal and diverse group of consumers.
And yes, I did just put post up about Insane Clown Posse.
(Editor’s note: Faygo Soda is so good. I miss it. If you come across Faygo Red—just drink it.)