Hyland

X factor

Teeing up the possibilities with an inaugural sports sponsorship deal

X factor

Hyland is one of the world’s most prominent software companies. More than half of the Fortune 100 uses its products and solutions. But the brand isn’t well-known outside of enterprise software circles. We set out to change that. Guided by the company’s mission to ‘See what’s possible’, we created the brand’s first sports sponsorship deal, with Xander Schauffele, an up-and-coming T15 PGA Tour golfer.

The sponsorship soon evolved to a full cross-platform brand campaign with X FACTOR, focused on Xander’s X factor as a player and Hyland as the X factor for business. To date, the campaign has included paid digital and social assets across endemic golf, business and programmatic partners, a print ad, two commercial spots, a TV special and Facebook Live event.

Impact

More than 20M impressions have been garnered along with 3.5M video views with a 70% completion rate and more than 35,000 landing page visits.