Eaton

Ticket of Terror

eaton ticket of terror integrated marketing b2b
Get a clue. Creating a choose your own adventure style game for IT pros.

Ticket of Terror

Ticket of Terror is a mobile-first, choose-your-own-adventure style game where IT pros must sleuth their way around a virtual server room, collecting clues to solve the IT related mystery.

IT professionals are always one tech ticket away from disaster – trapped in a vicious cycle where solving problems trumps preventing them. Eaton’s products can prevent some of these issues, but IT pros are too busy to care and too jaded to believe. So, how does Eaton breakthrough?

Ticket of Terror is a mobile-first, choose-your-own-adventure style game where IT pros must sleuth their way around a virtual server room, collecting clues to solve the IT related mystery. This fun and surprising experience was broken into two cases filled with geeky Easter eggs, dead-end scenarios, and themed prizes. Each new clue revealed how Eaton’s products and services could solve our virtual as well as real-life IT crises, resulting in fewer late-night server mishaps.

Ticket of Terror shattered expectations, driving a record high 1053% ROI with $4.3M in sales potential for Eaton. As the brand’s most efficient and effective promotion to date, we captured and captivated more IT pros than ever with many playing the game an average of three times.

Ticket of Terror is featured in the ANA’s latest edition of Going for the Gold – a retrospective that highlights all gold level winners from the 2020 REGGIE Awards.

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