Facebook Beach – a series of state-of-the-art experiences designed for purposeful engagement in an open, inviting and inclusive space.
The Cannes Lions International Festival of Creativity is the largest gathering in creative marketing. A global event drawing more than 15k people.
For the five-day festival, Facebook tasked us with building an experience that would unite their diverse platform offerings with an integrated design – helping them demonstrate the best of their family of apps and services, reinforce their commitment to community and creativity, and encourage visitors to explore how Facebook could unlock new possibilities for their campaigns.
And that we did. Facebook Beach at Cannes brought people together through conversations, connections, and community. A series of state-of-the-art experiences designed for purposeful engagement in an open, inviting and inclusive space.
Filled with open seating for networking and colorful gradients, the space offered a dazzling series of experiences for visitors to explore. Each was crafted to appeal to the creatively minded audience, ensuring that they spent time with Facebook despite the many other calls on their time.
The activation included elements from across Facebook’s platforms: the Facebook Community Hub, arts and craft station, the agora amphitheater for talks and thought leadership, VR for Good, an aura portrait experience, and integration of Instagram’s “Where the Rainbow Ends” glass art installation.
Thousands visited Facebook Beach, with a significant percentage increase in check-ins over the previous year. The brand reached more businesses and a larger global audience than in years prior. And news about its presence spread into global press articles in both national and trade media.
Key results include:
- Thousands of visitors over four days. A significant percentage increase in check-ins over the previous year. In particular, the brand directly reached more businesses and a larger global audience than in previous years.
- The brand achieved a significant number of global press articles about its presence in national and trade media.
- The space was more conducive to facilitating conversation and community than ever before (ancillary events mainly occurred all over Cannes than specifically at the Beach or Hotel spaces).
- A fully integrated and cohesive brand design was woven into all activations in order to represent Facebook’s full family of apps and services.