Subway

Refresh

Subway Refresh

Refresh

It wasn’t just about telling consumers things had changed but showing them.

We created disruptive and cohesive messaging across all of Subways brand channels — signaling new and potential guests that we hit Refresh to be Fresh™.

It wasn’t just about telling consumers things had changed but showing them. All visuals were food forward, highlighting So Much New quality ingredients.

For the first time ever, we were able to revamp Subway’s food photography style across all channels and capture footage specific to dotcom and social channels in a way that resonated with their gen z target like never before — along with an all-new player/coach tonality that encouraged community building and trial. Resulting in more likes, brand love and increased sales.

We brought it all to life with Subway’s first Instagram grid takeover – highlighting new quality ingredients in the days leading up to the launch of the Refresh. We created ASMR style food footage that had followers drooling in the comments.

We amplified the brand campaign that played up So Much New on Twitter with impossibly long threads touting our quality improvements.

In restaurant, we created disruptive POP, like massive die-cut window signs featuring the Refresh symbol, along with food forward ceiling danglers that surrounded guests with crave-able new options.

The week of the Eat Fresh Refresh campaign launch, Subway had its highest average unit volume per week since 2013.

Impact

The week of the Eat Fresh Refresh campaign launch, Subway had its highest average unit volume per week since 2013.

During the launch month, Subway saw unprecedented engagement on Instagram and the highest overall increase in awareness on Facebook.

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