Ooredoo Brand launch
Through the combination of projection and performance we told the story of everyday human growth injecting energy and playfulness to bring the brand to life - “Live Life More”
Qtel’s brief was for an evening event that would introduce their Ooredoo brand to the home market. A brand that had already been launched by us in Barcelona at MWC the previous week. Therefore the audience would already know the name but not what strategy and thinking lay behind the rebrand.
Our objective was to create a spectacular brand inauguration experience to excite an audience of VVVIPs and Press; celebrating the new identity and brand promise of Ooredoo.
We took the audience on a journey of the senses that explored the new brand by celebrating life. Through the combination of projection and performance we told the story of everyday human growth injecting energy and playfulness to bring the brand to life – “Live Life More”
We also created a brand film that reflected the fun and progressive character of Ooredoo. The film combined animation and green screen live action to allow performers to appear magically and playfully from the screen at Katara.
We then choreographed a series of performances from a cast drawn from across the globe with cameos from local school children and television actors, which each scene reflecting a new brand characteristic.
Through the use of film, live action and theatrical reveals the different disciplines worked together to deliver a spectacular experience for both the live audience as well as the television viewers across the globe.
The VVIP Event without doubt met the objectives the client asked us to deliver :
- An excited and inspired audience at Katara and a buzz created throughout Doha.
- Both local and global television, press and social media coverage.
- An experience that not only delivered awareness but a better understanding of the new brand and the opportunities this offers the company’s future.