SABIC

K-Show 2019

Paper or Plastic? Demonstrating alternative recycling innovations

K-Show 2019

This visual experience stopped guests in their tracks, fuelling thousands of conversations about SABIC’s products and solutions.

Plastic has become a global problem and mechanical recycling of its debris has demonstrated some serious limitations, but SABIC  the world’s third largest chemical company  has an alternative. Chemical recycling, a groundbreaking yet complex process able to transform old mixed plastic into new material. But how do you bring this complex and obscure process to life?

We set out to help SABIC do just this at the 2019 K-show, a global plastic and polymer show.

We cut the booth in half and created a spectacular immersive experience  using Anamorphic projection  that conveyed the emotional impact chemical recycling will have on our world. We then designed communication around it, creating a strong, singular thread throughout the booth.

Impact

This visual experience stopped guests in their tracks, fueling thousands of conversations about SABIC’s products and solutions. It garnered more than 20K views on LinkedIn, the industry press identified the installation as “the coolest thing at the K”, and the SABIC CEO and Chairman named the exhibition the “best ever done by SABIC”.