COVERGIRL

Rantin’ & Raven

event marketing case study
Tackling stereotypes with the first ever all female football pregame

Rantin’ & Raven

Fans watched as the women talked football for hours leading up to the game, giving female football fans a voice louder than ever before.

Women make up nearly half of football’s 150 million fans, but when it comes to media coverage, women and their opinions are often left on the sidelines.

Building upon COVERGIRL’s #GirlsCan initiative, which was designed to help women and girls succeed in areas where they are underrepresented, we created “Rantin’ and Raven” the first-ever all-female football pregame show.

To lead the charge, we engaged Lesley Visser  the first female football TV analyst and one of the most influential women in sportscasting history. We then cast 20 loud, proud female football fans in COVERGIRL’s hometown in Baltimore. The women joined Visser on stage in our pop-up broadcast studio which was located outside the stadium on game-day. Fellow fans watched as the women talked football for hours leading up to the game, giving female football fans a voice louder than ever before.

Impact

COVERGIRL started a game-changing conversation that resulted in:

7M unique Facebook views

27M impressions

418K organic YouTube views