P&G

Charmin Holiday

Enjoying the Go: The best seats on Broadway have lids

Charmin Holiday

Charmin decided to give busy holiday shoppers the one thing they really need – a clean, comfortable place to enjoy the go.

There’s a lot to enjoy in New York’s Time Square – lights, shopping, restaurants and Broadway shows. But the “go” is not one of those things.

With the city’s limited access to public restrooms, Charmin decided to give busy holiday shoppers the one thing they really need – a clean, comfortable place to enjoy the go.

Welcome to the best seats on Broadway — the Charmin Holiday Restrooms — free, clean and wildly entertaining.

Located in the heart of Time Square, we created 14 individually themed bathroom stalls designed to give consumers a truly enjoyable bathroom experience. Complete with fun wallpaper, props, jokes, music and even a themed toilet, the stalls provided a surprisingly fun and insta-worthy moment for all visitors.

Impact

Our Charmin Holiday experience was a Broadway hit!

  • Over 3.2 billion impressions garnered for the Charmin brand
  • 41,529 visitors
  • 92% gave the overall experience a 9/10 or higher

And many said they would convert to Charmin toilet paper. It doesn’t get more enjoyable than that.

Services involved