Conceptually themed “Refraction” the concept represented the filter between location data and its potential for use in the real world.
For the fourth consecutive year, we collaborated with HERE to create their brand experience at CES. For 2020, we aimed to achieve two major objectives: immerse the visitor into the HERE’s brand and minimize our environmental impact.
Conceptually themed “Refraction” the concept represented the filter between location data and its potential for use in the real world. The double storey pavilion was created to embody this architecturally using semi-transparent layers of LED screens, colored glass and graphics, expressing the brand’s vision of mapping the physical world with layers of data.
The entire experience relied primarily on natural light to improve energy efficiency. The main floor played host to interactive stations while the second floor housed private meeting spaces, an outdoor terrace and a sizeable lounge. The materials used in the booth’s construction were specifically selected to maximize reusability and minimize impact.
The experience was a sustainability success. The clients loved it and our environment friendly booth landed HERE on the top 20 list of Exhibitor Magazine’s, Best of CES.