Return to Live

Are we there yet?

Everyone wants to get back to in-person, live experiences. From the people that attend them to the brands that create them. But is the U.S. ready?

Welcome to the Return to Live Dashboard. A tool to help you assess where and when your business can safely get back to hosting live experiences comfortably and at capacity.

Updated weekly, our dashboard tracks market conditions and consumer behavior around the country alongside the status of large in-person gatherings such as festivals, events and experiences.

This data allows you to see beyond the simple measures of Covid-19 caseloads to accurately and effectively inform experiential marketing needs. Need help figuring out when you are ready to return to live? Get in touch with the experts at Jack Morton and let us guide you.

Return to Live: Recovery Index

Our proprietary index follows the recovery of the U.S. as it pertains to live experiences. We look at virus spread, vaccination rates, market demographics, consumer mobility and sentiment at the national, state and county level. Each metric is scored and weighted and the result is a single comprehensive score that tracks how conditions are improving, with a focus on people’s comfort with social closeness and re-engaging in shared experiences. The rating system is a 1 to 10 scale with a higher score meaning close to pre-pandemic conditions.

Recovery Index

4.70 out of 10
Updated June 10, 2021, 13:58est

Behind our Index

Behind our Index

This data is culled from a variety of leading sources including:

google-logo Google

Consumer Mobility Reports tracks consumer behavior across a number of different categories of places.

cdc-logo Center for Disease Control

The number of vaccination doses administered within each state for every 100,000 people of the total population.

nyt-logo New York Times

Reports from state, county and regional health departments that show current virus spread per thousand.

census-logo US Census Bureau

Market demographics in each county based on the average age of the local population.

Scheduled Events

Scheduled Events: A look Ahead

Brands are headed back to live experiences but expect some shifts across the remainder of the year. We looked at the planned experiences from hundreds of brands, including several Fortune 100 companies across multiple sectors including technology, healthcare automotive and financial services. Here’s what we’re reporting by quarter:

live hybrid virtual
q2 Q2 - 2021
q3 Q3 - 2021
q3 Q4 - 2021
Upcoming Event Tracker

Upcoming Event Tracker

Some of the biggest cultural moments of the year are going live! And some… well, they’re sticking with virtual… for now. Here are a few of the biggest tentpole moments we’re tracking.

live hybrid virtual
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Bonnaroo Festival

9/2-9/5/2021

Tenessee

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San Diego Comic-Con

7/23-7/25/2021

San Diego

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CES 2022

1/5-1/18/2022

Las Vegas

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E3 2021

6/12-6/15/2021

Las Vegas

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Burning Man

8/21-9/5/2021

Nevada

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Chicago Auto Show

7/15-7/19

Chicago

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Lollapalooza

7/29-8/1/2021

Chicago

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Mardis Gras

3/1/2022

New Orleans

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Coachella

4/15-4/17/2022

California

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MWC

6/28-7/1/2021

Barcelona

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SXSW

3/11-3/20/2022

Austin

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Tomatina

8/31/2022

Ibiza

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