October 4th, 2010
Global brand experience agency Jack Morton Worldwide has been recognized as the Brand Experience Agency of the Year at the 2010 Event Awards in London. Jack Morton also received recognition in the Best Brand Experience Event category for its work in developing the British Army “Start Thinking Soldier” campaign.
The Brand Experience Agency of the Year Award is one of the most hotly contested categories. Agencies must show they have exceeded client brief expectations in the following areas: brand perception, brand sales after the campaign, customer interaction, and bringing the brand to life. This is the 16th Event Award Jack Morton has won since 2002, including the Grand Prix for the Athens Olympics Opening Ceremony in 2005.
The Brand Experience Agency of the Year Award particularly recognizes Jack Morton’s work for the UK government, including both the massive launch of the Department for Children, Schools and Families’ (DCSF) reforms as well as the British Army’s “Start Thinking Soldier” campaign and the Cannes Silver Lion Award winning “Focus Group” viral video which the agency created for Nokia.
Jack Morton’s work DCSF communicated the key changes in the education and training of 14-19 year olds in schools and colleges across England – the most significant reforms to the English education system for over 30 years. Between 2009 and 2010 the agency engaged with more than 68,800 teaching staff at more than 3,400 schools.
The “Start Thinking Soldier” campaign experience, targeted 16-21 year olds to drive recruitment conversations, provided meaningful data on participants and helped create advocates for the British Army. Results included more than 50% of those who took part in the experience opted in to receive further communication from the Army, well exceeding prior engagement benchmarks.
“I’m extremely pleased our creative and strategic capabilities have been recognized by Jack Morton being named the Brand Experience Agency of the year,” said Josh McCall, Chairman and CEO of Jack Morton. “We’re grateful to our clients, especially DCSF and the British Army, who retained us as their agency partners to create experiences that strengthen their brands.”