May 13th, 2016
Leading global brand experience agency Jack Morton Worldwide today announces the appointment of Mark Masterson as its new Executive Creative Director, China, based in the Shanghai office. Mark will be instrumental in ensuring Jack Morton continues to excel as one of the leading agencies in the industry.
Mark has over 20 years of experience in leadership roles across the U.S., Europe and China. As a McCann Worldgroup veteran, he most recently held the role of Executive Creative Director, China at Momentum Worldwide. Mark also acted as the Executive Creative Director of Project Gumbolive, a youth think-tank partnership between Momentum Worldwide and IPG Mediabrands.
During his time in the industry, Mark has led a number of offices and award-winning, multidisciplinary teams working with brands including Coca-Cola, Anheuser-Busch InBev, Nestlé, Campari Group, and Princess Cruises.
Senior Vice President and Managing Director, Jack Morton Worldwide, China, Evie Loo said: “To lead its creative team in China, Jack Morton was looking for a truly stand-out individual—one who has creativity and new ideas at the core of the way they live their lives. Mark exceeded our expectations in that regard. He is a brand-builder, but also a brilliant brand creator. He will be an invaluable addition to the team and the extraordinary work we create with our clients.”
Chief Creative Officer, Jack Morton Worldwide, Bruce Henderson said: “Mark is known not only as a terrific creative leader, but also as a passionate mentor and builder of creative departments and offerings. His expertise in brand experience and his love of China and Chinese culture make him the perfect choice to lead Jack Morton’s creative growth there.”
Executive Creative Director, Jack Morton Worldwide, China, Mark Masterson said: “I’m delighted to be returning to China to join Jack Morton. It’s an exciting agency, with a hugely talented team and a fantastic client roster—for me, it’s the perfect collision of circumstances. It means we have the opportunity to connect brands, creative, and people in truly wonderful and meaningful ways.”
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About Jack Morton Worldwide
Jack Morton Worldwide is a global brand experience agency. We generate breakthrough ideas, connecting brands and people through experiences that transform business. Our portfolio of award-winning work spans 75 years across event marketing, sponsorship marketing, promotion and activation, customer experience, employee engagement, digital, social, and mobile. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com or @jackmorton.