Jack Morton Worldwide Expands Middle East Office


November 26th, 2012

Jack Morton Worldwide, the global brand experience agency, today announces the expansion of its Middle East office.  The agency, which opened the Dubai-based office in October 2011 serving clients throughout the Middle East, has recruited six new members of staff to manage its growing business.

Jason Rodbard joins Jack Morton as Creative Director.  Jason has more than 12 years of creative experience within the field of brand experience design and has worked for numerous international brands including BlackBerry, Ford, Nokia, Johnnie Walker, Nivea, Toyota, Getty Images, English Heritage and Sony Ericsson.  Most recently, Rodbard based in Dubai since 2007, has worked with some of the Middle East’s biggest names including Dubai Properties and GMASCO.

Also joining Jack Morton is Niall Polley as Senior Business Development Manager.  Niall previously led the Corporate Sales team at Yas Marina Circuit from its opening in 2009.  His team’s responsibilities included corporate sales and hospitality at the Formula One Etihad airways Abu Dhabi Grand Prix.  Niall has ten years’ experience in commercial and relationship management roles for major sporting events.

Sufeena Hussain and Ahmad Diab join as Senior Account Managers.  Sufeena has over a decade of extensive event production and project management experience, spanning many countries, cultures and religions.  In her previous agency roles, she has worked with clients including:  Abu Dhabi Government, Al Aan TV, Emirates Airline, HSBC, Unilever, Ferrari and Virgin Megastores.

Ahmad Diab has 10 years of experience in the management, hospitality and logistics industries in Lebanon, Germany and UAE. During this period he has worked particularly extensively with clients within the government sector including:  Etihad Rail, Emirates Steel, the Abu Dhabi Department of Transport, Masdar City and Crown Prince Court.

Elham Navar joins as Graphic Designer.  Prior to joining Jack Morton, Elham Namvar worked  at Promedia Advertising where her clients included Hilton Hotels, the First Group, Rem Koolhaas, Ramada, Rotana, and the Dubai Fashion Week.

And Matthew Serpico takes the role of Project Coordinator.  Matthew joins the Middle East office from Jack Morton’s San Francisco office in the US.  Matthew will be using his experience working with clients including Samsung, Google, Nintendo and Salesforce in the US, to help drive forward innovative work for clients in the Middle East.

The office is led by Joint Managing Directors Alex Apthorpe and Yvonne Hoffzimmer.

Yvonne Hoffzimmer, Joint Managing Director, Jack Morton Worldwide said: “We are delighted with the Middle East office’s success within this short period and the appointment of our new team members further strengthens our offering to clients.  The new team bring a wealth of local knowledge and experience combined with the passion, creativity and strategic thinking to create truly innovative campaigns. It is an exciting time for us and we are determined to use our talent and experience to help our clients exceed their goals and expectations.”

The Middle East office last month created Dunyana, the program for the partners of the World Energy Forum delegates – which included some of the world’s most influential leaders, politicians, heads of state and businessmen.  The agency was responsible for the conceptualisation and design of all aspects of the program, from the brand identity and the program’s key messages through to the program content and environmental design.   The agency’s other clients include: Dubai Water & Electricity Authority, Sky News Arabia, HP, GMASCO, Jumeirah, Chalhoub Group, Juicy Couture, Kaspersky and Saudi Aramco.

Julian Pullan, President, EMEA, Jack Morton Worldwide said:  “I am thrilled with the progress our Middle East office is making.  The team has already comfortably exceeded our targets for the first year of operation and has a client list which would be the envy of any agency in the region.  It is a fantastic foundation on which to build and I’m very much looking forward to the year ahead.”