What’s 2021 got in store for brand experiences? Listen to Damian Ferrar, our innovation director and global head of Jack X, talk to the Drum about how we need to drive better human experiences this year. It’s not just about how you do it, it’s who you do it for. Ferrar talks about pushing the envelope of innovation to merge the best of live and digital and exploring data analysis. Disruption might have been the premise for 2020, but opportunity is the theme for 2021.