February 11th, 2022 By Jack Morton
This weekend is the Big Game. America’s end of football season spectacular. Over 70K fans will gather in person, and over a hundred million more will watch on TV. Nothing beats the live experience and it’s great to see stadiums filling back up, but people expect more at stadiums than ever before. They used to just go for the love of the game, and they still do, but it’s more than that now. The entire game time fan experience drives attendance and the emotional feeling of being part of something bigger – a community.
To learn more about what’s driving these changes and how brands can reimagine how they connect with sports fans at the big game (and every game), check out our report on the future of stadium experiences below.
More information about the brand experience work Jack Morton does in the sports industry can be found here.