Riot Games ‘harvests’ honeyfruit in real life to drum up awareness for Wild Rift

In the News

December 16th, 2020 // Marketing Interactive

To drum up hype for the launch of the mobile version of League of Legends, Wild Rift, the Riot Games team worked with BBH Singapore, Jack Morton, and a world-renowned chef to turn the honeyfruit into an actual fruit which gamers and fans can eat.