In the News
July 7th, 2020 // The Drum
As we prepare for “the new normal” one thing is for sure – the world will look different from what we were accustomed to pre-coronavirus. In particular, the way we experience almost everything. Some behaviors we adopted during this time of lockdown are going to remain with us for a lot longer than we think, and will influence larger behavior changes.
Social distancing and “touchless-touch” – or low touch – interactions are here to stay for at least some time. And while these behaviors may result in restrictions in interaction, they are also an opportunity for innovation.