Live events could become more like TV shows

In the News

May 12th, 2020 // C&IT Magazine

Hybrid events will lead to different formats gaining popularity after the pandemic, says Helen Mok at Jack Morton China.

Helen Mok is SVP general manager of Jack Morton China.

The past few months have been some of the most challenging times in the world of events.

On one hand, we’ve seen a number of cancellations and postponements, putting a pause on brand experiences. But we’ve also experienced how remarkably strong the industry is, embracing and adapting to still produce events online in a matter of weeks.