Empathy and creativity pave the road to recovery

In the News

May 26th, 2020 // micenet

Doing good is good for business — especially during times of crisis. As destinations across APAC take preliminary steps to re-open and reboot their economies,  Jack Morton China’s Helen Mok says nurturing talent will prove critical in ensuring the swift recovery of the events industry.

With global brands like Dyson, LVMH and Gucci pivoting their business to support the global effort to combat Covid-19, Mok says the future of live events and experiential marketing will need to reflect a greater purpose.