In the News
April 17th, 2020 // AdWeek
About 23,000 people were expected at the annual Adobe Summit, the software company’s annual flagship conference in Las Vegas, from March 29-April 2. But the outbreak of COVID-19 forced Adobe, along with countless other brands, to cancel or postpone their in-person gatherings and rethink how they could safely deliver an alternative event.
It’s hard to predict when it will be safe to hold physical events again—and what the comeback will look like—so going digital is the only option companies have if they’re looking to host conferences in the near future. Some brands, including Microsoft and Facebook, have already taken long-term precautions by canceling all large company events through the middle of 2021.
So what do brand marketers and event producers need to consider when creating a virtual event?
