Which of your friends are in your Top Ten draft?
VIsa worked with ESPN and the SuperBowl to create this really fun widget, a “You and 10 Friends Draft” that creates a video for you based on your social networks. Their current promotion offers you the chance to go to the 2013 SuperBowl with 10 friends – instant reason to share your interaction with their brand.
The app analyzes your social networks and creates a top 10 draft pick list based on their interactions with you and the social media world. Wasn’t exactly accurate in terms of who I would actually want to take with me, but a ton of fun nonetheless and a great tie-in to their current “you and ten friends at the SuperBowl” promotion.
Who doesn’t want a ESPN commentator narrating a video about YOU? This is a great example of using Facebook to create compelling content that’s share-able for a good reason, fun to use, and worth telling your friends about….