The “anti-Twitter article?” What’s your view on Gladwell debate?

Jack Blog

October 4th, 2010 By Jack Morton

If you have missed Malcolm Gladwell’s New Yorker article about social activism and social media, it is definitely worth a read » http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell

What’s most fascinating is the debate taking place in response to Gladwell’s article. My own personal view: Gladwell is right.

Yes, there is a level of engagement and commitment that’s required for people to band together to achieve substantial social change. Engagement and commitment are easy to gloss over when “action” is reduced to a transactional gesture alone. Yes, social media dramatically enhances social activism as a tool — but it’s not a substitute for actual engagement and commitment.

He’s not saying anything so original, so mind-blowing, yet given his guru status in the sphere of high-thinky commercial communication and business — apparently some feel betrayed (a colleague described it as the “anti-Twitter article”… it’s hardly that). Check out some of the response » http://www.nytimes.com/roomfordebate/2010/09/29/can-twitter-lead-people-to-the-streets/reaching-and-persuading-the-masses