July 21st, 2011 By Jack Morton
Social Media has become a staple in everyday life for kids these days. I have used Facebook since my junior year of high school and now I am going into my senior of college and I can’t really remember a time when I didn’t use some sort of social media within the last five years. Social media has become an everyday use for people in Generation Y, and has turned into the primary way for us to communicate.
The driving forces behind social media use are pretty straight forward. It is easy, fast, and fun. Facebook, Twitter, YouTube, LinkedIn, and Google + make it so easy to communicate what you want to the world or to just one or two of your friends. You no longer need to express your opinions through the newspaper, T.V. or radio. As long as you have a computer, you can use Facebook, Twitter, YouTube, LinkedIn, and Google + and they are free. In the past you needed money and power to express your voice through media outlets such as the television and the newspaper. But since the existence of social media, people like Mark Zuckerberg, Jack Dorsey, Noah Glass and Chad Hurley have made it possible for almost anybody to express what they want to say. Through YouTube you can express your message in a video format and YouTube tracks how many hits each video gets. Lots of videos have reached millions upon millions of viewers.
Social media isn’t just used by the general public. Athletes, actors, politicians, companies, and brands use social media 24/7. Many media outlets have used social media to get information about current events. ESPN uses Twitter as a way to acquire information that players are expressing through their Twitter accounts. ESPN analysts will follow athletes and sometimes break news because of what the athletes are saying on Twitter. Social media has changed the way people acquire information as well as how people express their views.
Although social media has many positive attributes, nothing is perfect. Numerous scandals have arisen since the emergence of social media. Countless people have had their Facebook accounts hacked, and many major companies even have special departments devoted to social media monitoring. These departments are used to promote the company via social media, but also to be on the lookout to see what is being said about the company and what its employees are saying. Coming from the perspective of Generation Y, social media has transformed a lot over the past couple of years and has really become a driving force in society today, for everybody.