Runners are crazy about their brands

Jack Blog

December 21st, 2010 By Jack Morton

My colleague Martin Potter is one of those runners who makes the rest of us feel a bit lame. Turns out he has a blog about his running — it has some great insights into how running brands market themselves:

http://cheekyrunning.blogspot.com/2010/12/marketers-thoughts-on-running-gear.html

What I wonder is where Martin finds the time to sleep, what with all his working and blogging and marathon running?