People make the brand. In this case literally!

Jack Blog

March 31st, 2014 By Jack Morton

A while back, I was walking by the Lego Store at Rockefeller Center and I saw this amazing installation of little, humble, Lego men. They were assembled in their various colors and from a distance, they made up Lego’s Logo! How fascinating is that!

It reminds me how people bring value to a brand, and the brand in return, defines employees and what they find valuable in a company. Without people, brands in themselves… really mean nothing!