Live from Las Vegas and the WOMMA Summit

Jack Blog

November 18th, 2010 By Jack Morton

Later on today I’m speaking at the Word of Mouth Marketing Association Summit in Las Vegas (wish me luck) but here are a few choice tidbits consumed so far:

  • The Kitchen Sisters of NPR fame gave an outstanding keynote on storytelling this morning. Needless to say there were a lot of food stories — including a great one about King’s Candy (I got a free sample… yummy)
  • Attended a great session about how Ben & Jerry’s extended their long-running in-person summer sampling program (kicked off by Ben and Jerry themselves in 1986) with social media. Cool stuff (and I got a coupon for free ice cream… love that)