Is Motor Oil the New Musk?

Jack Blog

September 19th, 2011 By Jack Morton

I like to joke around that you could tell whether someone was successful or unsuccessful in my old neighborhood by whether they took a shower before work, or after it. In a turnaround-is-fair-play move, BMW is handing out motor-oil-scented cologne to PGA Pros, trying to get them over to the oval to test-drive an M-series.

The silver lining? It doesn’t smell like the billowy, semi-toxic cloud of Axe that envelopes my two teenaged sons and their friends.