everyone is talking about brand experience

Planningness 2011 View more presentations from thas naseemuddeen

I love that at one of our industry’s most important thinking conferences ‘brand experience’ is the end game that everyone is trying to work out how achieve

As a round up

• our ethos: get excited and make stuff (which we do every day at Jacks!)
• start thinking like/with a producer put the user in the middle of business design work
• “it’s not what you say, it’s what you do…”
•  “you need to add value in people’s lives. not just expect them to participate because you… asked them to…”