March 6th, 2012 By Jack Morton
Great piece on NPR this morning ( > http://n.pr/wvcmzR) about the growth of car-sharing and the expansion of new models of experience built around individual car owners “renting” their cars to strangers through companies like Wheelz.
The evolution of this business offering over the past decade is a great example of creating a new experience that reflects changes in consumer behaviors and attitudes (e.g., more urban population, eco-consciousness, recession). What’s fascinating (as the story reports) is how established brands like GM are staking a claim through investments rather than seeing such businesses as a threat. That’s good experience brand thinking.