Can one videogame influence an entire industry?
Halo Reach dropped yesterday and many fans are currently calling in sick to work/school/childrearing. It’s interesting to note what Bungie, the creators of the Halo franchise, did in creating and marketing their games that almost every game company now does. Follow this link to read about the trends that Bungie and their Halo franchise started. The second page has the most relevant marketing tactics.