BMW ACTIVATE THE FUTURE
I like this a lot. That’s because for me, it’s always interesting to witness brands initiating discussion within their respective industry—taking a step back to do some thinking. For brands to maintain their relevance (not to say BMW is going anywhere any time soon) they must be the forward thinkers of their industry, culture and own it.
What BMW has been able to do with this series is inspire us to think about our future of transportation and mobility. If these are things that we as humans SHOULD be thinking about especially those of us who are city dwellers, why shouldn’t the discussion be facilitated by a brand that exists to keep us moving.
Lesson to brands: own your space, category, industry and don’t be afraid to push forward thinking and discussion.
Check out the BMW site when you get a chance.