February 11th, 2013 By Jack Morton
Straight from the Superbowl XLVII winner’s mouth, Women rule the world. Women control more than two thirds of global spending, yet an alarming 91% of females feel advertisers do not understand them.
A recent report by B&T, Australia’s leading marketing publication, explores the need for advertisers to drop stereotypical assumptions about women in order to leverage their buying power.
The article also supported by Jack Morton’s ‘Beyond Pink’ Whitepaper, looks at successful brands who are attracting the new wealthier, ambitious and more progressive than ever woman.
So advertisers and marketers, next time take a second to absorb Beyonce’s lyrical education, ‘how we’re smart enough to make these millions, strong enough to bare children, then get back to business.. who run this world? Girls’ and go beyond pink.