Anticipating is part of the experience
Props to JCPenney for their recent commercials and editorial coverage of their new store and sales model launching on 2.1.12 (nice date selection as well). I’ve seen coverage in WSJ, Bloomberg, Ad trade magazines and more…some are even calling JCP the “most interesting retailer” of the year. There’s a lot of consumer buzz online and best of all, the stock is way up since the company’s announcement of the changes and new logo on Jan. 26. Thus far, Ron Johnson is delivering ROI for his brand…let’s see if customers embrace the experience “JCP” aims to create.