August 9th, 2010 By Jack Morton
The first Coca-Cola Friendship Machine made its debut in Argentina during “El Dia del Amigo” on July 20th. What exactly is a Friendship Machine? A Coke vending machine with a buy one get one free deal!
So what’s the catch? Since the vending machine is 11ft tall you can only insert your “pesos” with the collaboration of your friends! After all the body-lifting and team effort everyone gets to enjoy their own Coke.
I certainly wish the U.S. celebrated “El Dia del Amigo,” somehow our Hallmark filled Valentine’s Day does not even come close to this brand experience!