Seems like everything is going Pop-Up these days…

Jack Blog

July 13th, 2011 By Jack Morton

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…stores, restaurants, art installations…but a Pop-Up hotel opens ups an interesting opportunity. The internet phenom airbnb was created around this idea that there’s a great need for a high volume of accommodations for a finite period of time.

Not only could brands use the opportunity to integrate into sponsorship activations (imagine a pop-up hotel sponsored by evian during Coachella), BUT (and I’d argue perhaps more importantly) it also provides a greater chance for interesting design—a practice in function, aesthetic and sustainability.

Via @apartmenttherapy