CES 2014 Changed Nothing (& Everything)

Jack Blog

January 17th, 2014 By Jack Morton

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The 2014 International CES broke records left and right: more attendees, more (evolutionary, not revolutionary) innovations, and yes, more hype – just ask the estimated 2.3 billion people worldwide who were touched by the stories of CES. Over the past several years, I’ve been predicting a major evolution in what the International CES stands for and who would attend it. This year, I saw that evolution play out.

Making order out of the good, the gadgets, and of course, the “gosh my feet heart,” I was there through it all. The result? My newest Jack Morton white paper, which documents all brands, marketers and attendees need to know about CES 2014.

The 2014 International CES broke records left and right: more attendees, more (evolutionary, not revolutionary) innovations, and yes, more hype – just ask the estimated 2.3 billion people worldwide who were touched by the stories of CES. Over the past several years, I’ve been predicting a major evolution in what the International CES stands for and who would attend it. This year, I saw that evolution play out.

Making order out of the good, the gadgets, and of course, the “gosh my feet heart,” I was there through it all. The result? My newest Jack Morton white paper, which documents all brands, marketers and attendees need to know about CES 2014.

So are you, like us, already thinking about CES 2015? Here are a few of the top trends we identified to discuss with our clients:

  1. Personal Data Revolution: A robust discussion around the collection and management of personal data was in full swing at CES 2014. Startling news stories leading up to CES – ranging from the NSA’s aggressive surveillance to data breaches at Target, Snapchat and Skype – created a lively conversation about the potential and risks of leveraging personal consumer data.
  2. Innovate Through Partnerships: With the increased pace of innovation and the growing integration of technology into all aspects of life, some brands are finding that the only way to maintain relevance is to partner up.
  3. Technology & Analog Tension: Technology has infiltrated a significant portion of consumers’ lives and with “The Internet of Things” that trend is only set to continue. But any time the pendulum is swinging in one direction, there’s a natural undercurrent pulling it back to the other. At CES 2014, a healthy tension between a technology-laden life and a return to analog living was apparent.
  4. Modernizing Brand Presences At CES: So if everything really has changed as of CES 2014, the natural question is “How should modern brands show up at CES?”

I’ll look forward to seeing what progress the industry makes in 2014 (and of course, the inevitable products that totally fail too). In the meantime, I’ll be planning for January 6-9, 2015!