Has Google cracked the code between online ads and in-store sales?

Jack Blog

April 22nd, 2014 By Joe Panepinto PhD

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The awkwardly named “In-Store Attribution Transaction Reporting” pilot program can now tell which digital ad views convert to in-store purchases. It’s yet another important piece of the puzzle as brands attempt to tie together the full experience journey buyers take from product research to purchase. Check out the Wall Street Journal report for more.